The Toshiba Space Chair Project

Here's a cool little advertisment campaign Toshiba are running for their LCD TVs where they sent your average armchair up into the atmosphere.

It got up to 98,000 feet and took 83 minutes before the helium ballon eventually popped and the chair fell back down in pieces.

Looks good, but if you were sitting in that chair you'd be returning to earth as a popsicle.